{"title":"Mascara","description":"\u003ch3 data-start=\"194\" data-end=\"223\" class=\"\"\u003e✨ \u003cstrong data-start=\"200\" data-end=\"223\"\u003eAbout Our Mascaras:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"225\" data-end=\"253\" class=\"\"\u003e\u003cstrong data-start=\"225\" data-end=\"253\"\u003eNot just mascara—ritual.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"255\" data-end=\"535\" class=\"\"\u003eEach stroke of our mascara is a blend of \u003cstrong data-start=\"296\" data-end=\"323\"\u003eperformance and purpose\u003c\/strong\u003e, delivering dramatic lift, deep definition, and all-day endurance — without clumping, smudging, or compromise. From root to tip, our formulas are crafted to \u003cstrong data-start=\"481\" data-end=\"504\"\u003eamplify your lashes\u003c\/strong\u003e and \u003cstrong data-start=\"509\" data-end=\"535\"\u003eelevate your presence.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"537\" data-end=\"623\" class=\"\"\u003eInspired by ancient Sumerian icons and powered by modern innovation, our mascaras are:\u003c\/p\u003e\n\u003cp data-start=\"627\" data-end=\"658\" class=\"\"\u003e\u003cstrong data-start=\"627\" data-end=\"656\"\u003eWaterproof \u0026amp; long-lasting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"705\" class=\"\"\u003e\u003cstrong data-start=\"661\" data-end=\"703\"\u003eVegan, cruelty-free, and lash-friendly\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"791\" class=\"\"\u003e\u003cstrong data-start=\"708\" data-end=\"789\"\u003eInfused with care: conditioning serums, volume boosters, and no-fade pigments\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"794\" data-end=\"848\" class=\"\"\u003eDesigned for \u003cstrong data-start=\"807\" data-end=\"848\"\u003eevery gaze, every moment, every story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"850\" data-end=\"1045\" class=\"\"\u003eWhether you're channeling the strength of \u003cstrong data-start=\"892\" data-end=\"900\"\u003eLama\u003c\/strong\u003e, the mystery of \u003cstrong data-start=\"917\" data-end=\"924\"\u003eLil\u003c\/strong\u003e, or the healing energy of our \u003cstrong data-start=\"955\" data-end=\"980\"\u003eserum-infused formula\u003c\/strong\u003e, our mascaras don’t just define lashes — they define \u003cstrong data-start=\"1034\" data-end=\"1044\"\u003elegacy\u003c\/strong\u003e.\u003c\/p\u003e","products":[{"product_id":"inanna-beauty-lil","title":"Lil - Waterproof Volumizing Mascara","description":"\u003cp data-start=\"200\" data-end=\"596\" class=\"\"\u003e\u003cstrong data-start=\"200\" data-end=\"233\"\u003eWaterproof Volumizing Mascara\u003c\/strong\u003e\u003cbr data-start=\"233\" data-end=\"236\"\u003e\u003cem data-start=\"236\" data-end=\"328\"\u003eInspired by the Sumerian spirit of darkness, Lil evokes bold mystery and unshakable power.\u003c\/em\u003e\u003cbr data-start=\"328\" data-end=\"331\"\u003eThis ultra-black, waterproof formula delivers dramatic volume, bold definition, and full coverage from root to tip. Smudge-proof and long-lasting, it stands up to rain, sweat, and tears—without ever letting you down.\u003c\/p\u003e\n\u003cp data-start=\"200\" data-end=\"596\" class=\"\"\u003e\u003cstrong data-start=\"550\" data-end=\"596\"\u003eVegan. Cruelty-Free. Power in every blink.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Inanna Beauty","offers":[{"title":"Default Title","offer_id":42304288718937,"sku":"","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/8566\/7673\/files\/IMG_1875.png?v=1777140696"},{"product_id":"lama-6d-lash-sculpting-mascara","title":"Lama - 6D Lash Sculpting Mascara","description":"\u003cp data-start=\"637\" data-end=\"1064\" class=\"\"\u003e\u003cstrong data-start=\"637\" data-end=\"666\"\u003e6D Lash Sculpting Mascara\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"1064\" class=\"\"\u003e\u003cbr data-start=\"666\" data-end=\"669\"\u003e\u003cem data-start=\"669\" data-end=\"773\"\u003eNamed after the Sumerian goddess of grace and protection, Lama brings divine dimension to your lashes.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"1064\" class=\"\"\u003e\u003cbr data-start=\"773\" data-end=\"776\"\u003eExperience the ultimate 6D effect—thickening, lengthening, waterproof, long-lasting, clump-free, and smudge-proof. Delivers rich pigment and flawless coverage from root to tip for a bold, fanned-out look that lasts all day.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"1064\" class=\"\"\u003e\u003cbr data-start=\"999\" data-end=\"1002\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1064\"\u003eVegan. Cruelty-Free. Six dimensions of unstoppable beauty.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Inanna Beauty","offers":[{"title":"Default Title","offer_id":42304288850009,"sku":"","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/8566\/7673\/files\/IMG_1831_002b2d0b-3952-415e-b692-43e415337724.jpg?v=1777140742"},{"product_id":"gula-healing-lash-serum-mascara","title":"Gula - Healing Lash Serum Mascara","description":"\u003cp class=\"\" data-end=\"1500\" data-start=\"1105\"\u003e\u003cstrong data-end=\"1135\" data-start=\"1105\"\u003eHealing Lash Serum Mascara\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1500\" data-start=\"1105\"\u003e\u003cbr data-end=\"1138\" data-start=\"1135\"\u003e\u003cem data-end=\"1245\" data-start=\"1138\"\u003eNamed after the revered Sumerian goddess of healing, Gula restores strength and beauty with every stroke.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1500\" data-start=\"1105\"\u003e\u003cbr data-end=\"1248\" data-start=\"1245\"\u003eInfused with a lash-care serum, this nourishing formula promotes growth and resilience while defining lashes with soft black color and coverage from root to tip.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1500\" data-start=\"1105\"\u003eGentle, effective, and ideal for daily wear.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1500\" data-start=\"1105\"\u003e\u003cbr data-end=\"1457\" data-start=\"1454\"\u003e\u003cstrong data-end=\"1500\" data-start=\"1457\"\u003eVegan. Cruelty-Free. Beauty that heals.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Inanna Beauty","offers":[{"title":"Default Title","offer_id":42304289964121,"sku":"","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/8566\/7673\/files\/IMG_1864.png?v=1777140610"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/8566\/7673\/collections\/luscious-lashes-closeup-shot-of-a-woman-applying-2023-11-27-04-56-55-utc.jpg?v=1745097616","url":"https:\/\/eg.inanna-beauty.com\/collections\/mascara.oembed","provider":"Inanna Beauty","version":"1.0","type":"link"}